Effective Advertising and Its Impact on Consumer Purchases

Abstract

Advertising is a form of communication that aims to convince a specific audience, such as a viewer, reader, or listener, to purchase a product, acquire knowledge, make use of a service, or take some other action. The purpose of this study is to gain a deeper understanding of the relationship that exists between the different aspects of consumer purchasing behavior, including those that are based on attitudes and behaviors, and the independent variables of environmental response and emotional response. In order to accomplish this, the research makes use of data collected from two hundred individuals who were contacted via telephone and who are permanent  residents of Rawalpindi, Islamabad, and Lahore in the country of Pakistan. The early conclusions of the study suggest that the factors are normally related to one another. However, a more in-depth examination found that the variable that has the most correlation with consumer purchasing behavior is the emotional reactions of the customers to the things that they have purchased. To a greater extent, consumers are more likely to select brands with which they have an emotional connection. It is reported in this study that new data on customer purchasing habits that are specific to the local marketplaces in many locations in Pakistan has been collected.

Keywords:  Environmental response, Emotional response, Consumer buying behavior.