Influence Of Advertising on The Purchasing Habits of Rural Residents: A Case Study of Pakistan

Abstract

In this study, the researchers investigated how consumers' decisions to purchase were influenced by advertising as well as various aspects of rural living. For the purpose of gathering information from people living in rural areas, the research experiment utilized surveys in the form of questionnaires. Both regression and correlation, two essential statistical procedures, were utilized in order to evaluate the data that was previously gathered. A substantial adverse link exists between the characteristics of rural areas and the purchasing patterns of the individuals who live in those places, as demonstrated by the findings of the research. On the other hand, research indicates that advertising has a positive and statistically significant impact on the purchasing decisions of consumers. When rural characteristics that are not typical in urban settings are taken into consideration, the positive link between advertising and consumer purchasing behavior shifts to a negative one.

Keywords: advertising, buying habits, people in rural places